Privacy and collection notice
Last updated: November 2026
Who we are
This website is run by AXE Health Pty Ltd (ABN 23 627 538 934), part of the DBG Health group ("we", "us").
What we collect
If you ask us to send you the conversation guide: your email address and the date and time you gave consent.
How you found us: whether you arrived from an online ad or a pharmacy QR code (this comes from the link you used).
If you accept cookies: information about your device and visit, such as your IP address, browser type and the pages you view, collected through Google Analytics and the Meta pixel.
We don't ask for your name, phone number or any health information. You can use this website without giving us your email address, but without it we can't send you the guide.
Why we collect it
To send you the conversation guide and a follow-up email with more information.
To understand how the campaign is performing, using combined (aggregated) figures.
If you accept cookies: to measure and improve our ads on Meta and Google.
Who we share it with
Klaviyo, the email platform we use to send emails. Klaviyo stores email addresses on servers in the United States.
Google and Meta, only if you accept cookies. They may store or process this information overseas, including in the United States.
The companies that host and maintain this website for us, only so they can run it.
We don't sell your information, and we don't share your email address with any other company for its own marketing. We don't send Google or Meta anything that names a health condition or treatment.
Unsubscribing and how long we keep your information
Every email includes an unsubscribe link. We keep your email address until the end of the campaign on 31 March 2027 and then delete it. If you unsubscribe earlier, we stop emailing you straight away and delete your details within 30 days.
Access, correction and complaints
You can ask to see or correct the information we hold about you, or make a complaint, by emailing privacy@dbg.com (with "Privacy Policy" in the subject line) or calling 1300 927 769. If you're not satisfied with our response, you can contact the Office of the Australian Information Commissioner at oaic.gov.au.
More information
The DBG Group Privacy Policy at dbghealth.com.au/privacy-policy explains how the DBG Group, including AXE Health, handles personal information.